If you’re a small business owner just having a website isn’t enough.
Although there are many website building packages out there that make it seem very simple to launch a website in minutes that will have potential customers flocking to it as soon as you hit ‘publish, the reality though is a little different.
To be successful and reach potential customers you need more than a simple website.
Your website needs to be optimised so that potential customers can actually find you when they perform searches in Google or any of the other search engines for the services or products you offer.
That’s where SEO comes in
SEO, short for search engine optimisation is the process of driving targeted traffic to your website via the search engines.
We’ve put together some simple SEO tips that any small business owner can implement.
1) On Page SEO – When you write a piece of content for your website, whether it’s a new page or a blog post it’s really important that your on-page SEO is up to scratch. We’ve a post about this coming soon, but when we talk about on-page SEO we mean;
- Title and Description Tags
- Links (internal and external)
Having a page properly structured will pay dividends in the search results.
We’ve seen client pages jump dramatically up through the search engine results just by making a few simple changes to the way pages are structured.
2) Content – A good website needs content, but not just any old content. It needs good quality content that will attract the right type of customers looking for the products or services you have to offer.
As I had drummed into me when I first started working in marketing – Content is very much king.
Writing for the web is a skill though and if you don’t have the resource to do it yourself, consider outsourcing to a copywriter. You can use a site like Upwork to find freelancers who specialise in writing copy for the web.
Content comes in many forms. It can be as simple as a company update, some company news that’s worth sharing through to an infographic or a how-to guide that helps solve your customers problems or fulfills needs.
4) Update regularly – The search engines love sites that are updated regularly. But it should be quality over quantity.
It’s worth developing a content strategy for this – Moz have a great article to get you started
If this sounds a bit daunting and you’re not sure where to start we’d be happy to help. Just let us know what you need help with?