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Email Marketing

3 Email Campaigns you should be automating

3 Automated Email Campaigns you should be running

23/05/201919/08/2019Phil MonkLeave a comment

Automating your email campaigns can make your email marketing more effective by driving engagement and increasing revenue with your customers without you having to spend hours constantly creating new campaigns. Despite automation being around for a while, many marketers still fail to make use of this as part of their overall...

Email Marketing

Email Marketing Testing – why you should test every email campaign

14/05/201919/08/2019Phil MonkLeave a comment

One of the great things about email marketing is that you can test and measure results quickly. Sometimes within minutes of sending an email campaign, you can see whether it is having an impact or not. A recent study from Dot Digital* showed that 52% of marketers surveyed either didn’t conduct...