Email Marketing | Blue Parsley

Email Marketing

Email Marketing Testing – why you should test every email campaign

14/05/201919/08/2019Phil MonkLeave a comment

One of the great things about email marketing is that you can test and measure results quickly. Sometimes within minutes of sending an email campaign, you can see whether it is having an impact or not. A recent study from Dot Digital* showed that 52% of marketers surveyed either didn’t conduct...

Email Marketing

How To Measure Your Email Marketing Results

22/10/201711/05/2019Phil MonkLeave a comment

Measuring Email Marketing – The Basics Email marketing is an incredibly powerful tool in for any small business. Email still out performs many other forms of marketing techniques in its bang for buck. If you are sending email campaigns then it’s important that you measure how well they are performing. This...