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Email Marketing

How to develop a subject line testing strategy

Developing a strategy for email subject line testing

12/09/201912/09/2019Phil MonkLeave a comment

Hands up who has a strategy for testing your email campaign subject lines? Yeah you? Nice, well done. High Five. If you don’t, then don’t worry, you’re not alone As email marketers we know just how important the subject is to the overall success of our email campaigns. It’s the element...

Email Marketing

Email Marketing Testing – why you should test every email campaign

14/05/201919/08/2019Phil MonkLeave a comment

One of the great things about email marketing is that you can test and measure results quickly. Sometimes within minutes of sending an email campaign, you can see whether it is having an impact or not. A recent study from Dot Digital* showed that 52% of marketers surveyed either didn’t conduct...